The Korea Mobile Games industry is currently showing overwhelmingly high in RPG genre games in downloads and sales. So what is the recent world of mobile game market around the world?
The Global Mobile Marketing Analysis Platform, the App Annie (App Annie), David Kim Global Partnership Vice President of the Global Partnership, Global Game Market Trend: Current and Future Lecture on Global Game Market Trends. Based on the statistics that utilized its data, we explained the trend of the global mobile game market.
Download Hyper Casual, Sales 4X MARCH Battle (Strategy)
As of the third quarter of 2021, the greater the highest market share from the world is the largest share of the world, and the puzzle, action games were taught in the Hyper Casual category. It is a large scale to account for about 33% of the total game download in 3Q, and it is continuous and fast, so that it will grow more than two times the last two years.
Consumer spending. In other words, as sales standards, RPG ranked as the first place in market share. MMORPG, Team Battle Genre, and genre such as Puzzle RPG, and the genre of RPG, which are the largest, and the genre of RPG was also high.
However, on the basis of the Cebu genre, the entire market share of sales was unexpectedly genre (strategy) (strategy).
The gentle gentleman is one of the best games of the Running (Action) genre. As of the third quarter of 2021, it is one of the most popular genres in the New Download.
The interesting thing is that the Cookie Run Oven Brake in Korea has occupied the second place in Korea during the game of this learning action genre in Korea. However, the game with the most downloaded game in the third quarter of 2021 is Subway Surfers. Especially, this game is noticeable, even though it is 2012, it is noticeable to the first place to download the first place in the third quarter of 2021.
Korea 3Q Downloads No. 2,
In the third quarter of 2021, gamers in the mobile game market, downloaded the mobile game about 14.5 billion, and sales were $23 billion (about 27 trillion won). This is the highest record of the past, and the pandemic aftermath of Corona 19 is estimated for the reason. As a reference, the Korean market has recorded a market share of about 6.5% of sales around the world.
And as of the third quarter, the most downloaded game in the Korea Mobile Games market was NC softs MMORPG
In the sales section, the first place is the main character of Cacao Games
The characteristics of this Korean market are actually a bit of the global market, and it can be seen that it is a bit different. First, the global market has a difference from the domestic market that 8 of the top 10 mobile game publishers are emphasized in the top 10 mobile game publishers.
If you develop and target a mobile game with the global market, you need to understand the flow of this world market.