On the 2nd, NPD Group released a report on the US game market consumer spending analysis in the second quarter of 2022. According to them, US consumers spending on games in the second quarter of 2022 were $ 12.35 billion, down 13% year-on-year.
The most influenced by the market decrease is the mobile game, which was found that the cost of expenditures in the second quarter of 2022 decreased 12% year-on-year. As of 2020, the US mobile game market is $ 16 billion (about 20 trillion won), which accounts for about 35%of the US game market. This report is about 35%of the domestic game market, and shows that the world’s second-largest US mobile game market has fallen down.
NPD Group industry analyst ‘Matt Pistatella’ said in this analysis data, Rising prices, traveling and live events, etc. Comprehensive reasons, such as restrictions, are expected to be the cause of this quarter.
The decline in the mobile game market can be seen in Korea. According to multiple industry officials, this year, even the same sales rankings decreased slightly compared to last year. In Korea, the reason for choosing a game for consumers who have ‘choosing’ consumption for reasons such as inflation and inflation when the outdoor activity and events increase as an end-of-day increase seems to have affected this decline in sales.
Meanwhile, Peacatella said, Even after the continuous growth stops, consumer spending exceeds the previous level of Pandemic. However, the current situation, which is difficult to predict and rapidly changing, can have an unexpected effect on the next quarter.