Although many see Call of Duty as the jewel in the purchase of Activision Blizzard by Microsoft, Phil Spencer, head of Xbox, has indicated that the business in mobile markets, and King strengths, are a fundamental part for plans to the future of the company.
In a recent interview with Decoder, Spencer said that, although they do not plan to leave the world of consoles, they plan to have a greater presence in the mobile market. This was what he commented:
If we do not gain relevance as a video game brand [in mobile], and we are not alone in this, over time the business will become unsustainable for any of us. If we cannot reach smartphones customers, or on any screen where they want to play, you will be cornered in a part of niche.
How do you still manage the business and stay in the front line with the competition, acquiring talent, building new business or distribution models and creating new franchises? It is vital that if you try to take the reins of a global business dedicated to the world of video game, you find customers in the place where they want to play, and that site is none other than smartphones, and it will be more and more
They are now in a position in which they have excellent PC sagas, excellent sagas for consoles and excellent sagas for mobile devices. For us, the true differentiation they add is their capacity in mobiles.
Recall that with the purchase, Microsoft has obtained King, a company responsible for games like Candy Crush. Similarly, Blizzard gave us Diablo Immortal this year, which, despite having his controversies, is a quality experience. Along with this, Activision has already made several efforts to position Call of Duty as a strong offer in iOS and Android.
We just have to wait and see if we eventually see Halo in our cell phones. In related issues, this would be the price of Xbox streaming device. Similarly, this is the number of Xbox accounts suspended this year.
Cell phones are already a valid way of enjoying video games. The days of the iPhone 4 have been left, where we saw horrible ports or simple versions of certain games. The experiences we see today are full of quality, and they are worth it.